hello lovelies!

Philadelphia, PA CIRCA 2009. I had just left the banking industry and begun my career at the IRS.

What started as a “good government job” quickly became a masterclass in systems - Money, Power, Policy. 

I spent 16 years at the IRS and 19 years in banking and tax administration collectively, learning everything I could. Not just the policies - but how the system really worked. Who it rewarded. And who it left behind. Understanding tax and finance would become one of the most powerful tools in my life toolbox.

Millionaires, billionaires, celebrities and CEOs of Fortune 500 companies… I have worked with every tax bracket that exists. And the most important thing that I learned was that the only difference between the super wealthy and everyone else is that they have mastered the sport of making money, keeping money, and understood how to maneuver through the systems that govern it.

That’s when it clicked for me.

If what you’re building isn’t rooted in strategy, compliance, and clarity, it will collapse the moment it’s tested…by an audit, a downturn, a missed opportunity or even by your own lack of knowledge.

I used what I learned over nearly two decades and started my own businesses, and now I’m on a mission to share everything that I know.

In a way, I see The Profit Way as a gift. To the women who want to build something real. Something lasting. Something that doesn’t just look good on Instagram, but that can withstand a recession, support a family, and elevate generations. This platform is from me, to you. Welcome to The Profit Way....

About

Martina Alexcia

Founder, The Profit Way


Here's what you can expect here:

We know that there is a difference between the woman and the entrepreneur. Growing a business means also growing you! Let our lifestyle content speak to the woman behind the brand, and her peace, power and purpose.

grow

Are you running a business or is it running you? At TPW we discuss how to create a business that sustains the lifestyle you want, honors your time, and supports long-term success.

thrive

the strategies behind real business building - legal strategies, funding readiness, business credit and tax planning. we talk about it all.

learn

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My Daily Espresso

shots. everybody.

currently fueled by

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Eclectic finds

something old. 

currently fueled by

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Daily Writings

pouring out my heart.

currently fueled by

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fueled by

fueled by

The first time my dad saw my mom, he was so sure she was the one, he walked straight up to her and gave her a kiss. Was it forward? Yes. But it worked. It's been 32 years and they're still going strong. 

My parents have always been a beautiful example of love, intimacy and marriage. And when my mom got sick, it wasn't home decor or baked goods that my dad brought to the hospital, it was photos. Photos remind us of the strength, courage and hope that reside in all of us the way few other things can.

WHY

IT MATTERS

All the details

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